08.10.CREATIVE
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ABOUT

Shafik Kamani, Founder and Principal Designer

Shafik believes that graphic design is not about pretty pictures but about effective problem solving. He understands the power of story-telling and approaches each project by identifying your unique qualities to develop pieces for your business or special event.

 

With his strong design philosophy, he executes design solutions by understanding the problem. With his formal training combined with his professional experience, he understands the importance of keeping the integrity of the brand while delivering creative solutions that work.

When he’s not designing you’ll find him the studio painting, drawing or practicing his downward dog.

Shafik Kamani, Founder & Principal Designer

Graphic design is about effective problem solving. With the power of story-telling I approach each project by identifying your unique qualities and develop pieces that are authentic for your business or special event. With over 20 years of professional experience, I understand the importance of keeping the integrity of the brand while delivering creative solutions that work.

My approach begins with the assessment of a project be it a service or product, from the standpoint of an artist; what is the essential or most fundamental aspect of this message, and through that what is the best way to express that message in a simple but impactful way. This thought process can create a brand logo in its initial stages, and then at its most developed and lateral, go much further, to the layered and experiential performance or event. It is at its simplest, “Art with Purpose”, a piece of communication that is a seemingly effortless expression of a message that is not only clear and memorable, but also completely unique and intrinsically (inherently) suited to the message itself.